Advertisement |
Report: Podcasting's ''Mobile'' Listening At Home
RADIO ONLINE | Thursday, March 23, 2017 |
According to Edison Research's 2017 Infinite Dial, 80% of podcast listeners said that "At Home" is one of the locations where they listen to podcasts. Not the only location, but the most commonly-named location. When it asked people to name the location where they listen most often to podcasts, "At Home" rose to the top of the list. However, in-car listening is growing as 19% of American drivers 18+ say they have listened to podcasts in their car.
Edison Research VP/Strategy Tom Webster says that its not a surprise that "At Home" be larger than "At Work." "'At Home' listening -- on a mobile device -- remains the most often-cited listening location, and this should encourage podcast producers. After all, it is at home that any form of media has your full attention, and it is precisely that full attention that fosters engagement, loyalty, and (not unimportantly) recall of sponsors," Webster said.
But for now, "At Home" listening is an important part of American podcast consumption. And there's no question that the mobile phone is the dominant device for podcast consumption. But a device is not a location. "If you primarily listen to podcasts on your smartphone, that behavior is going to hold true whether you are on the bus, or on your couch," added Webster.
Advertisement |
Latest Radio Stories
Jacobs Media to Present the Techsurvey 2024 Results |
iHeartPodcasts Announces New Weekly Wellness Podcast |
iHM/San Francisco Names Hunt, Loughran as Program Director |
Advertisement |
Nueva Network and Zeno Media Teams for Digital Platform |
Triton Digital Issues March 2024 U.S. Podcast Ranker |
MediaCo Acquires Hispanic Broadcaster Estrella Media |