WO Official Promotional Partners of 2017 BMAs
| RADIO ONLINE | Thursday, April 13, 2017 |
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As official promotional partners of the "2017 Billboard Music Awards," Westwood One through its partnership with dick clark productions, will offer its broadcast partners branded long-form and short-form content and promotions. Plus live performances and interviews from Westwood One Backstage at the Billboard Music Awards event at T-Mobile Arena in Las Vegas.
In addition, Westwood One will welcome more than 20 radio stations to its Westwood One Backstage at the BBMAs event with live performances and celebrity interviews during rehearsals the day before the "2017 Billboard Music Awards."
The branded long-form and short-form content includes ten "Tune-In Highlights," 30-second sponsored content, available to air weekdays May 8-19, and hosted by WPLJ-FM/New York personality Jayde Donovan. Also available is a two-hour BBMA Nomination Special, also hosted by Donovan, and available to stations the weekend of May 13-14.
The 2017 Billboard Music Awards will broadcast live from T-Mobile Arena on Sunday, May 21st at 8pm ET on ABC.
