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T-Mobile Named 2017 Radio Marketer of the Year


T-Mobile has been selected to receive this year's "Radio Marketer of the Year" Award to recognize its endeavors over the past year. The company makes radio a key component in its advertising campaigns and activates programs utilizing radio's core equities to garner results. Just a few of the many brand efforts that T-Mobile has activated with radio to use the medium creatively and contextually include:

  • T-Mobile One Talent takeover, a partnership with Katz Radio Group.
  • Content integration and promotional activity surrounding the iHeartRadio Music Festival.
  • As part of the overall #MusicFreedom campaign, T-Mobile is an active partner with NextRadio, the app that combines FM broadcast radio with the internet to create an interactive listening experience on all T-Mobile Android devices.
"T-Mobile's partnership with the radio industry to drive key objectives forward truly sets it apart," noted RAB President/CEO Erica Farber, who is also Chair of the Radio Creative Fund. "Broadcast radio is proud to collaborate with T-Mobile on efforts such as the #MusicFreedom campaign, and we welcome their continued innovative thinking and execution."

T-Mobile will be honored with the Radio Marketer of the Year award at the 2017 Radio Mercury Awards on June 1. Call for Entry remains open until Friday, April 21. 2017 Radio Mercury Awards finalists will be announced in early May. For more information, visit www.radiomercuryawards.com.

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Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

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