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T-Mobile Named 2017 Radio Marketer of the Year
RADIO ONLINE | Thursday, April 13, 2017 |
T-Mobile has been selected to receive this year's "Radio Marketer of the Year" Award to recognize its endeavors over the past year. The company makes radio a key component in its advertising campaigns and activates programs utilizing radio's core equities to garner results. Just a few of the many brand efforts that T-Mobile has activated with radio to use the medium creatively and contextually include:
- T-Mobile One Talent takeover, a partnership with Katz Radio Group. Content integration and promotional activity surrounding the iHeartRadio Music Festival. As part of the overall #MusicFreedom campaign, T-Mobile is an active partner with NextRadio, the app that combines FM broadcast radio with the internet to create an interactive listening experience on all T-Mobile Android devices.
T-Mobile will be honored with the Radio Marketer of the Year award at the 2017 Radio Mercury Awards on June 1. Call for Entry remains open until Friday, April 21. 2017 Radio Mercury Awards finalists will be announced in early May. For more information, visit www.radiomercuryawards.com.
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