Pitch By Marketron Sales Enablement Platform Debuts

RADIO ONLINE | Friday, April 14, 2017

Marketron has announced a new sales enablement platform and audience extension solution called "Pitch by Marketron." The new services helps media companies sell digital and traditional media more efficiently in a complex digital marketplace. The cloud-based system uses familiar reach and frequency metrics to enable media reps to better understand the power of combining traditional ad inventory with digital to deliver successful campaigns for clients.

"With Pitch, we are able to streamline the media proposal and digital fulfillment processes to help traditional sales reps succeed with integrated campaigns," said Marketron Digital Senior VP Martin Kristiseter. "By automating these processes and adding metrics that traditional sellers are familiar with, we're seeing rapid growth for integrated campaigns that increase both our partners' digital share while growing the traditional advertising spend."

Pitch by Marketron offers sellers the ability to generate proposals quickly and easily with expanded digital capabilities including targeted display, site retargeting, video, social, along with location-based advertising and the industry's first local Foot Traffic Attribution solution for small to medium sized business.