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Media Monitors Partners With CoreMedia Systems
RADIO ONLINE | Tuesday, April 18, 2017 |
Media Monitors and CoreMedia Systems, Inc., have announced a new partnership that allows direct response advertisers and agencies to more efficiently plan, buy manage and track all of their DR advertisements. Maureen Kelley, Client Relations Manager at Barrington Media Group, says the integration of Media Monitors with CoreDirect has been a tremendous benefit to the agency.
"We buy tens of thousands of spots every week and we utilize Media Monitors to tell us when and where these spots air," said Kelley. "Now that the system is integrated with CoreDirect, we are able to more quickly and accurately track the performance of our buys."
"Our specific monitoring of direct response spots on radio brings tremendous additional value to the medium and to agencies," said Philippe Generali, President & CEO of Media Monitors. "By using Media Monitors integrated services with CoreMedia software, direct response agencies now have the ability to book it and track it. We capture airings data from 1,543 radio stations across 88 markets directly from Media Monitors into CoreDirect for near real time attribution."
"Our partnership with Media Monitors underscores our commitment to making the buying and tracking of all media as efficient as possible for our clients, so they can optimize their performance media schedules in a timely manner," added CoreMedia CEO Glenn DeKraker.
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