WHLZ Turns On the Hot AC in Florence, SC

RADIO ONLINE | Tuesday, April 18, 2017

After a weekend of stunting with "The Wheel of Decades," playing music from the 60's, 70's, 80's and 90's in hourly rotation by decade, Cumulus' WHLZ in Florence, SC, debuted its new Hot AC format on Monday, April 17, 2017, with the launch of Q100.5, the Pee Dee's Best Music. Changing the call letters to WQPD, the station dropped its previous Country format and now features artists including: Adele, Katy Perry, Train, Pink, Bruno Mars, Kelly Clarkson, Rihanna, Coldplay, Taylor Swift, Jason Mraz and more.

In addition, Q100.5, the Pee Dee's Best Music, brought back the syndicated Bob & Sheri morning show which will air weekdays from 6-10am.

Matt Scurry, Q100.5 Program Director, said, "We are always looking for new and exciting ways to keep our listeners entertained and informed. With the Hot AC format and Bob & Sheri in the mornings, we have hit on a great combination. Our initial positive listener response is a good indication that we made the right move at the right time." Craig Dalla Riva, Regional Vice President/Market Manager, Cumulus Media-Florence/Myrtle Beach, SC, added, "Bob & Sheri were the #1 ranked morning show in Florence for many years and I couldn't be more thrilled to have the opportunity to bring them back to the local airwaves on Q100.5."