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Alpha Media Brings Throwbacks to San Antonio
RADIO ONLINE | Monday, April 24, 2017 |
Alpha Media flips Alternative KTFM-HD2 (103.3 The App) San Antonio to Classic Hip Hop as "G103.3" with the slogan "San Antonio's The Throwback Station" under Program Director Pat Cerullo. The new format, which also airs on translator K277CX-FM, will favorite throwbacks like The Notorious B.I.G., Snoop Dogg, Dr. Dre, 2Pac, Destiny's Child and more.
Alpha Media VP/Programming Phil Becker commented, "As the other San Antonio operators show their lack of commitment to classic hip hop, Alpha Media sees this as an opportunity to super serve those who truly love the format. To put it simply, Yo! We got all the hot throwbacks now."
"As someone who grew up as a P1 to this format, it was a no brainer to make the switch to classic hip hop when the opportunity presented itself last week. Our team at Alpha Media executed a flawless launch that went from an idea to a reality in less than 24 hours. I'm thrilled to be overseeing the brand and helping to position our cluster for continued strategic growth," added Cerullo.
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