L.A. Chargers Announce Multi-year Broadcast Deals
| RADIO ONLINE | Wednesday, April 26, 2017 |
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The Los Angeles Chargers have agreed to multi-year radio and television deal that will make iHeartMedia/Los Angeles, KABC-TV, and KAZA-TV Azteca America 54 and KFWB-AM the team's official flagship English and Spanish language broadcast partners. The Chargers will collaborate extensively with each flagship in developing content, including preseason games, exclusive shoulder programming, behind-the-scenes shows, news features, community events and promotions. Overall, the Chargers will be offering up nearly 400 hours of programming on an annual basis across the four radio and TV flagship stations.
"We strive to provide Chargers fans with the best experience in every way possible," said Chargers President of Business Operations A.G. Spanos. "Whether it's on-field performance, in-venue experience, season ticket member service or, in this case, unparalleled television and radio access throughout the LA region, placing a premium on our fans and their relationship with us is of the utmost importance. These partnerships only serve to enhance this priority. We are proud and excited to welcome KABC-TV, iHeartMedia Los Angeles, KAZA-TV Azteca America 54 and KFWB 980 AM to the Chargers family."
As the Chargers' flagship English-language radio partner, iHeartMedia Los Angeles will air all pre-season, regular season and post-season Chargers games on KFI-AM. In addition to game broadcasts, KFI, Alt 98.7 and AM 570 LA Sports will broadcast 10 hours of gameday coverage. iHeartMedia Los Angeles' eight radio stations will also support the Chargers with year-round programming and promotional content, including a weekly Chargers series that will air on AM 570 LA Sports during the season.
KFWB-AM, housed under the Lotus Communications umbrella, will serve as the Chargers flagship Spanish-language radio station. As is the case with its English-language counterpart, KFWB will broadcast all pre-season, regular season and post-season Chargers games, including pre- and post-game shows. The station, which dates back to 1925 and was the first to broadcast the annual Rose Parade in Pasadena, CA, will also air a weekly Chargers series throughout the season.
