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Farm Journal to Launch ''The Farm Journal Report''
RADIO ONLINE | Monday, May 15, 2017 |
Farm Journal is creating "The Farm Journal Report," a new daily radio vignette to be produced and hosted by long-time farm broadcaster Darrell Anderson. Farm Journal is partnering with Anderson to produce the two-and-a-half-minute program, which will launch on July 3. Dating back to 1996, Anderson has hosted and produced "The Successful Farming Radio Magazine" show through his company North Shore Productions. This new partnership will combine Anderson's established affiliate base of 133 stations with Farm Journal's content, sales and marketing.
"I'm excited to partner with Farm Journal," said Anderson. "The opportunity to contribute to the No. 1 brand in agriculture, the opportunity to tap in to Farm Journal's vast editorial resources and the opportunity to reach an even bigger audience was just too good to pass up."
"Building off 'AgriTalk' and 'Market Rally,' the addition of this new short-form program focused on agriculture and agribusiness gives our portfolio unparalleled reach and frequency," said Farm Journal Broadcast Senior VP/General Manager Brian Conrady. "For the first time, this new program also brings the Farm Journal brand to the world of farm radio. It's a powerful extension that will serve stations, listeners and advertisers alike."
In addition to the show's national broadcast affiliate network, "The Farm Journal Report" will also be available on the Farm Journal Radio app and AgWeb.com.
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