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2017 Radio Mercury Awards Winners Announced
RADIO ONLINE | Friday, June 2, 2017 | 0:39am CT

Highslide JS
Winners for the 2017 Radio Mercury Awards were announced Thursday evening at the 26th annual awards presentation held at Stage 48 in New York. This year's $50,000 Best of Show award was given to The Richards Group for their Motel 6 Campaign. The ceremony was hosted by the radio team of Jeff & Jenn from Hubbard Radio's WKRQ-FM (Q102) in Cincinnati. This year's Marketer of the Year Award was presented to T-Mobile.

"The Motel 6 Radio Campaign won Best of Show because it created a fresh, top-of-mind execution to convey Motel 6's iconic brand; this campaign continues the Motel 6 narrative in a refreshing and relevant way," noted Highdive Advertising Founder/Creative Director and chief judge for the 2017 Radio Mercury Awards Mark Gross. "The 15 winners honored tonight represent creative radio at the highest level."

"The best creative storytellers, with the ability to engage consumers and build brands, always shine bright at this event" added Radio Advertising Bureau President/CEO and chair of the Radio Creative Fund Erica Farber. "Motel 6's campaign and all of this year's winners epitomize the art of stellar radio creative."

Hubbard Radio President/COO Drew Horowitz presented this year's Marketer of the Year Award to T-Mobile Senior VP/Brand communications Peter DeLuca. Erica Farber noted that "T-Mobile's partnership with the radio industry to help drive key objectives forward truly sets it apart; they make radio a key component in their advertising campaigns and activate programs leveraging radio's core equities to garner results."

Below is a list of the winning spots. To listen to all of the work awarded, go to www.radiomercuryawards.com.

$50,000 Best Of Show
2017 Motel 6 Campaign
Motel 6
The Richards Group

$5,000 Agency/Production Spot
Millennials
Motel 6
The Richards Group

$1,500 Agency/Production Spot
Adios/Amigos
Heineken / Dos Equ
is Havas New York

$1,500 Agency/Production Spot
Toyota Dealer-Two
Chevrolet
Commonwealth//McCann

$1,500 International Radio Showcase
Gourmet Meals
ProDiet
Ogilvy & Mather Group HK

$1,500 Best Promotional Showcase
Baconoke
Townsquare Media Live Events-Baconfest
Townsquare Media of El Paso

$3,000 Best Use of Radio In an Integrated Campaign
GE Podcast Theater Presents: Life.Af/ter
GE
BBDO NY

$1,500 Big Idea
Stereotypical Trump
Creative Against Contradictions

$1,500 PSA Spot
Unfairy Tales-Ali
Unicef
180LA

$5,000 Radio Campaign
It's Really Time to letgo
letgo
CP+B

$1,500 Radio Campaign
Long Story Short-1
Quikrete
Fitzgerald + Co

$5,000 Radio Station Produced
Elliptical
Mattress Firm
Hubbard Radio

$1,500 Radio Station Produced
John Quincy Adams
Cyprus Air Fireplace
iHeartMedia Creative Services Group

$3,000 Spanish Language Single/Campaign
Expensive
Covered California
Casanova//McCann

$1,500 Student Produced Spot
Tidy Cats Cat Litter
The Creative Circus

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