Cumulus Launches ''ALT 92.3 FM'' in New Orleans

RADIO ONLINE | Monday, June 19, 2017

Cumulus Media/New Orleans moves its NASH Country format from WRKN-FM (92.3) to its new home at WZRH-FM (106.1) and launches new Alternative "ALT 92.3 FM" on WRKN. The frequency flip brings Alternative to two-thirds of Louisiana's total population, and comes in response to the increasing demand for the format in the Gulf South among men and women 18-44. NASH FM, now at 106.1, provides coverage over the New Orleans metro area, on the Northshore and throughout the surrounding Mississippi counties. NASH FM will continue to wake up listeners with "Ty, Kelly & Chuck."

Regional VP/Market Manager Pat Galloway said, "WRKN-FM stands tall at 100,000 watts and 2,000 feet, twice as big as any radio station in New Orleans or Baton Rouge. All that power and coverage establishes ALT 92.3 as the exclusive Alternative Rock station in New Orleans, Baton Rouge, Hammond, the Northshore, and much of the Gulf South."

He continued, "And our passionate NASH Country listeners in the New Orleans metro area and the Northshore will still be able to get their favorite Country music and programming on 106.1 at NASH FM 106.1. We believe this signal flip will effectively meet growing listener demand and will better serve the needs of our communities and advertisers to maximize our position in these evolving communities and marketplaces."