640 The Hurricane Blows into West Palm Beach

RADIO ONLINE | Monday, July 3, 2017

Alpha Media/West Palm Beach flips WMEN-AM (Fox Sports 640) to "640 The Hurricane." The station will still be an all sports FOX affiliate, but with more of an edge and attitude. WMEN is also the new radio home for the Miami Hurricanes. The "Canes" will join a play-by-play lineup that features the New York Yankees, Florida Panthers and weekly NFL games. In addition to the pbp, the station will offer syndicated talent including Dan Patrick, Colin Cowherd and Doug Gottlieb.

Alpha Media/West Palm Beach Senior VP/Market Manager Elizabeth Hamma commented, "640 The Hurricane is like a CAT 5 storm that will whip up the South Florida market with relevant and entertaining content for men. It's a station designed for the passionate sports fan."

"With big brands and big names we will be the fan's evacuation route from boring sports talk radio. 640 The Hurricane will give the sports format a much-needed edge in the market," remarked WMEN Program Director Paul Mason.