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WO Launches Sterling on Sunday into Syndication


Walter Sabo
Walter Sabo

Westwood One is helping to transition radio listeners from weekend to weekday with the syndication launch of "Sterling on Sunday," a Sunday night talk show featuring longtime radio executive and storyteller Walter Sabo, aka Walter Sterling. The program, a mix of lifestyle, entertainment and social conversation, will air live from CBS flagship WPHT-AM/Philadelphia from 10pm-1am ET. In addition to WPHT, additional launch stations include WLS-AM/Chicago, WMAL/Washington DC, KDKA-AM/Pittsburgh and KMOX-AM/St. Louis.

"What two best friends talk about is not trivial, it's a very big deal. That's why Sterling on Sundays transitions the listener into the week with conversation about troubles at work, celebrity gossip, and why the engine light never goes out," said Sabo. "The audience is highly engaged and very diverse-from young parents who only have alone time later in the day, to medical professionals on their way to work, and other shift workers and late-nighters."

Suzanne Grimes, EVP/Corporate Marketing, Cumulus Media and President, Westwood One said, "Walter is a legendary radio figure who not only knows our industry inside and out but also has a unique handle on what people really care about. His perspective on today's societal connections is what makes Sterling on Sunday captivating and relatable to all audiences. We are proud to have Walter transition all of us into the week."

In addition to the Sunday night program, Westwood One represents Sterling's podcast, "Old Dad," which is available on demand and is posted twice a week on iTunes.

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