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NuVoodoo, Amplifi to Present Podcast Listener Study


NuVoodoo Media Services EVP/Research Analysis Leigh Jacobs and Amplifi Media Founder CEO Steve Goldstein will present the results of a recent study of 9,000 Millennial podcast listeners nationwide at Podcast Movement on Thursday, August 24 in Anaheim, CA. Goldstein and Jacobs will reveal the new research findings, along with insights and video highlights of dozens of one-on-one interviews of Millennial podcast listeners. Podcast Movement is the annual destination event for podcasters and companies in the business with over 2,000 attendees expected.

Amplifi Media and NuVoodoo Media Services will show results from primary quantitative -- and video from the qualitative -- research and share insights including:

  • What podcasts they listen to
  • Which devices they use
  • Which apps they use
  • Whether they download and listen later or "stream" right away
  • Number of podcasts they listen to each week
  • Whether they listen all the way through podcasts
  • How they find new podcasts
  • What they think about the ads in podcasts
  • Where they listen to podcasts
Goldstein said, "Data on how people listen to podcasts has been virtually non-existent. We did a deep dive with millennial podcast listeners to examine how they choose podcasts, where and when they listen and what turns them off."

Jacobs added, "We began with nearly 9,000 nationwide respondents to find the epicenter of podcast users and their habits and perceptions. Not satisfied with charts and graphs to tell the story, we conducted dozens of one-on-one interviews with current podcast listeners to give our findings context and emotion. We wanted podcasters to have fresh feedback from podcast listeners to better understand what they like and how to make podcasts even better."

To register for Podcast Movement, visit www.podcastmovement.com.

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