GLR Teams with talkSPORT for U.S. Hispanic EPL

RADIO ONLINE | Monday, August 21, 2017

GLR Media Networks and international sports radio brand talkSPORT have launched a partnership for broadcast radio distribution and ad sales representation of the English Premier League (EPL) in Spanish. As a result, the EPL is now available for the first time at scale to U.S. Hispanic radio stations in markets such as Los Angeles, Miami, Dallas, Houston, San Antonio, San Francisco, Washington DC, Kansas City, Orlando, Atlanta, Las Vegas, El Paso, Raleigh and Salt Lake City.

Each week, GLR Media Networks will deliver two to three EPL games and special programs, hosted by talkSPORT's announcers and reporters, featuring live play-by-play, interviews, unique previews, game highlights, and social media extensions. UK-based talkSPORT is also global audio partner of the Premier League, providing coverage of the world's most popular football league to a global audience.

"We've had a great response from radio stations that want to drive listener engagement with riveting live EPL action, world class players and dedicated programs," said GLR Media Networks VP/Affiliate Relations Jimmy Perez. "EPL is a five-star soccer league and we are excited to bring affiliates and advertisers the opportunity to connect with passionate EPL fans."

"The team at GLR Media Networks is exactly what we wanted in a U.S. radio partner," noted talkSPORT Director of International Jimmy Buckland. "They have deep relationships with advertisers and agencies, a keen understanding of the diverse U.S. Hispanic marketplace and unparalleled insights into Hispanic broadcasting. We're really excited to be working with GLR to bring the excitement and passion of the English Premier League to U.S. fans."

EPL games feature some of the most popular teams in soccer, such as 2016/17 EPL champions Chelsea, Manchester United, Tottenham Hotspur, Arsenal, Liverpool, Manchester City and more. GLR Media Networks' affiliate partners will synchronize the EPL radio content with local programming and deliver it to listeners via streaming and app-based services as well as on broadcast radio.