Day of Giving Expands to Include ABC Radio, ESPN
| RADIO ONLINE | Thursday, August 31, 2017 |
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Disney/ABC is Launching a network-wide telethon and call-to-action on Thursday, August 31, across ABC Radio, Radio Disney, ESPN Radio, ABC, Freeform, Disney Channel, ESPN, History, Lifetime, local stations and all network social platforms. Special programming will air in support of the initiative to benefit those impacted by Hurricane Harvey. It kicks off with an ABC News primetime special "City Underwater: Catastrophe in Houston" anchored live by Chief Anchor George Stephanopoulos on August 30.
The "Day of Giving" will launch the following morning, August 31, with a network-wide telethon to raise money for the American Red Cross and support their efforts to help the communities affected by Hurricane Harvey. The fundraising begins in the early morning hours Thursday and will continue throughout the day on ABC's eight owned stations, including Houston's KTRK in the heart of the danger zone, as well as on more than 200 local affiliates.
Disney Media Networks Co-Chairman/President Ben Sherwood said, "With this 'Day of Giving' across all our networks and platforms, the men and women of Disney/ABC, ESPN and the A+E Networks are answering the call to stand up and support the communities hit hardest by Hurricane Harvey. In 2012, we rallied to support relief efforts after Hurricane Sandy, helping raise more than $18 million dollars. Now, we stand alongside the residents of Texas and the Gulf states who are battling the floods and devastation of Harvey."
The Walt Disney Company Chairman/CEO Robert A. Iger announced Tuesday that TWDC and KTRK-TV Houston are committing $1 million to the American Red Cross for hurricane relief efforts. In addition, eligible Disney employee donations to the American Red Cross and other qualified organizations involved in the Hurricane Harvey relief effort will be matched dollar for dollar by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
