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Salem Inks Deal with Triton Digital, Omny Studio
RADIO ONLINE | Tuesday, September 5, 2017 |11:57pm CT

Triton Digital and Salem Media Group jointly announced Tuesday that Salem had selected the integrated technologies of Triton Digital and Omny Studio to power its podcast strategy. Under the partnership, SMG will utilize the on-demand audio management platform of Omny Studio to host and distribute their 600 podcasts. In addition, Salem will use Triton's server-side audio advertising technology, Tap Podcast, to monetize their on-demand content with dynamically inserted, targeted audio ads.

Triton's Tap Podcast is integrated into the Omny Studio platform, making the real-time insertion of audio ads seamless, while automating campaign management, such as industry separation, frequency capping and volume normalization. In addition, Tap Podcast can replace pre-recorded ads in podcasts, allowing for continuous monetization of Salem's large back-catalog of content.

"Triton's commitment to fueling the growth of the digital audio industry through innovative, intuitive solutions contributes to our success," said Salem Media Group Director of Digital Media Rodney Whitaker.

"Salem is one of the world's premier producers of spoken-word audio content. We are pleased that they have selected the Omny Studio Platform and Tap Podcast to power their on-demand strategy," added Triton Digital President/Market Development John Rosso. "The booming podcast industry has opened up tremendous growth and monetization opportunities, and we are proud to provide best-in-class technology to leading content producers such as Salem."

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