Neuhoff Teams with Triton Digital and Omny Studio

RADIO ONLINE | Tuesday, September 19, 2017

Neuhoff Communications adds the podcast management solution by Triton Digital and Omny Studio to power their on-demand content strategy. Under the partnership, Neuhoff will utilize Omny Studio's podcasting platform to capture, edit and distribute on-demand content. In addition, Neuhoff will use the Omny Studio integration with Triton's Advertising Server, Tap Podcast, to monetize its content by inserting targeted ads into both live and pre-recorded streams in real time.

"We are thrilled that Omny Studio and Triton have come together to provide the industry with this streamlined and intuitive platform," said Neuhoff Media VP/Digital Operations & Strategy Michele Mitchell. "It's made distributing and monetizing our audio content easier than ever before. We've been using the platform for two months and are already seeing increased efficiency and reach. We are confident that this platform will enable us to achieve our audience growth and monetization goals for years to come."

"We are happy to see the Omny Studio platform providing Neuhoff with all that they need to effectively create, manage, and distribute their on-demand content," added Omny Studio CEO Sharon Taylor. "Broadcasters are increasingly embracing podcasting to reap the benefits of listener and revenue growth, and we are excited to be working with Triton to help Neuhoff achieve their goals."

"We are pleased that Neuhoff is benefiting from the comprehensive, scalable solution that we've partnered with Omny Studio to bring to market," said Triton Digital President of Market Development John Rosso. "With podcast consumption growing exponentially in the US, we share Omny's passion to make it simple, from distribution to monetization. With the ability to stitch ads directly into podcast streams with the push of a button, leveraging on demand content to generate incremental revenue has never been easier."