CBS Radio Launches New Radio.com Streaming App

RADIO ONLINE | Wednesday, September 20, 2017

CBS Radio launches a new version of its free streaming mobile app, Radio.com. The app features a new look and logo, now with higher streaming quality. The app allows users to listen to a live stream of their favorite local radio stations with the added capability of searching for other CBS Radio outlets by location or genre. Local stations and podcasts will auto populate at the top of the homepage, alongside content recommended specifically for each user. All of the company's stations are available via Radio.com along with more than 350 podcasts and programming from CBS Sports Radio.

"Audiences want choice and that's exactly what we've given them with this relaunch of the Radio.com app," said CBS Radio Executive VP/Digital J.D. Crowley. "By combining their favorite local radio stations and on-demand content, we are catering to the distinctive tastes of mobile-first audiences, giving them control over when and where they engage with our content through a free, best-in-class experience."

The refreshed app also features customizable sections for a user's stations and subscribed-to podcasts. The newly added "auto play" feature launches a user's last played station upon re-opening the app. A dedicated podcast page allows users to subscribe to their favorites, and new episodes automatically download when a user's device is connected to WiFi.

Station pages in the app are fully customized and feature local branding, air personalities, shows, on-demand audio, podcasts and schedules. Music stations allow listeners to provide feedback on songs by tapping on thumbs up or thumbs down icons. The app also allows users to sync their mobile phones with Apple TV as well as their car's Android Auto or Google CarPlay feature.

Continued Crowley, "Through a combination of smart targeting and deep, custom integration opportunities for advertisers, we align our partners' brands with our premium content so that listeners are both receptive and responsive to the advertising messages being delivered."