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Anghami Selects Triton Digital to Monetize DAI
RADIO ONLINE | Tuesday, October 3, 2017 |11:37pm CT

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Triton Digital has announced that Anghami, a streaming music provider in the Middle East and North Africa, has selected Triton's ad tech stack to monetize their digital audio inventory, represented by Digital Media Services (DMS), the digital arm of Choueiri Group. Through the partnership, Anghami and DMS will use Triton's scalable ad server, Tap, to dynamically insert targeted audio ads into Anghami's some 600 million audio streams per month.

In addition, DMS will make Anghami's audio inventory available in Triton's global audio advertising marketplace, a2x, which will enable programmatic buyers across MENA and other parts of the world to reach their listening audience through non-skippable, at-scale buys for the first time.

DMS will also leverage Yield-Op, Triton's Supply Side Platform (SSP), to manage their inventory within the programmatic marketplace. Yield-Op will enable DMS to streamline ad operations, manage access to their inventory, regulate pricing, establish ad quality settings and configure both open as well as private deals with specific buyers, brands or sales houses.

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