FOX Taps iHM for ''The Four: Battle For Stardom''

RADIO ONLINE | Wednesday, October 18, 2017

Fox Broadcasting Company (FOX) will team up with iHeartMedia on the new music competition series "The Four: Battle For Stardom." FOX will work with iHM to support auditions, assist in the search for talent and boost the careers of artists throughout the run of the competition. As part of the grand prize, the winner of "The Four: Battle For Stardom" will also be part of iHeartMedia's "On the Verge" artist development program, which will support the winning talent with airplay across iHeartMedia stations.

The Four initiative follows the recent launch by Fox Networks Group and iHeartMedia of Smart A/V Audiences, the first suite of data-driven advertising products to integrate both audio and video creative units into one platform.

"With our deep history of shaping pop music culture -- from 'Glee,' which defied the odds to make musical series cool; to the multi-hit-producing EMPIRE; to 'Grease: Live,' which reinvented the live musical for today's audiences; and 'American Idol,' the original star-maker-FOX is uniquely credentialed to bring viewers The Four: Battle For Stardom," said Fox Broadcasting Company President, Alternative Entertainment and Specials Rob Wade. "Teaming up with iHeartMedia supercharges our proven ability to launch musical artists into the mainstream, and we can't wait to get started."

"At iHeartMedia we pride ourselves on discovering and breaking new talent," said iHM President of Entertainment Enterprises John Sykes. "Our 'On the Verge' initiative has helped launch the careers of artists like Sam Smith, Fifth Harmony, Nick Jonas and many others. We are excited to collaborate with FOX to find the next new artist who will receive this rare opportunity."