Radio Express Offers Digital Lead Generation System

RADIO ONLINE | Monday, January 22, 2018

Radio Express

Radio Express, a supplier of entertainment programming to radio outside the U.S, has partnered with iDB Technologies to offer its international radio partners a new lead generation digital system that captures verified listener data and drives social engagement and digital revenue. Through iDB Technologies social contesting platform, the system's Facebook app harnesses radio's reach to grow a database of engaged fans. In addition, iDB offers sales support and training that enabling stations to maximize digital revenue.

iDB Technologies Managing Partner Victor Caballero said, "We're thrilled to partner with Radio Express to offer radio stations these exciting new revenue solutions. I've spent a decade developing technology solutions for radio, and in 2017 while working with two major radio brands in Los Angeles, CA, I saw a tremendous opportunity for radio to grow a verified database while generating big digital dollars simultaneously. iDB Technologies was born out of a need at the local level for robust and verified email database solutions, and rising digital revenue budgets."

Radio Express Senior VP/Sales and Marketing Managing Partner Victor Caballero added, "Radio is the medium with the largest reach, and Facebook is the most popular social media platform among radio listeners by far, so our clients are poised to see tremendous results with iDB Technologies' lead generation system. We are thrilled to partner with iDB Technologies, and we look forward to working with radio stations around the world to grow their databases, expand their reach, engage their listeners and drive digital dollars."