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TagStation's Brenner to Speak at MFM CFO Summit
RADIO ONLINE | Thursday, February 22, 2018 |
Paul Brenner, President of TagStation -- the owner of the NextRadio app and the cloud-based TagStation radio data service -- will discuss the role of big data in shaping strategic business planning and revenue growth at the Media Financial Management Association's (MFM's) 2018 CFO Summit. Now in its 12th year, the Summit will be held March 8-9, at the Fort Lauderdale Beach Hilton. Brenner's one-hour presentation will provide an overview on the future of the radio business and the use of emerging audience delivery platforms.
"With advertisers looking to follow consumers who are spending more time on portable media devices, Paul Brenner's experiences in monetizing mobile platforms is of particular interest to media businesses," said MFM President/CEO Mary M. Collins. "In addition, Paul's willingness to share his expertise on industry-wide and cross-media audience measurement instruments will prove valuable for all media companies seeking new ways to grow revenues."
At TagStation, Brenner's work focuses on delivering a solution that supports innovation for local radio through FM Chip activations in smartphones, improved in-car user experiences and next generation measurement of the medium. He previously led the 2006 creation and development of the Broadcaster Traffic Consortium for broadcast radio data distribution of traffic weather, fuel price and other location-based information to automobiles.
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