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UTA Creates Podcast Network Ramble for YouTube Stars
RADIO ONLINE | Thursday, June 21, 2018 |
Hollywood-based United Talent Agency, which represents YouTube stars and podcast networks, has teamed with Cadence13 to create "Ramble," which claims to be the first podcast network devoted exclusively to online creators. Joining the new network are YouTube shows "Good Mythical Morning" hosted by Rhett and Link and "My Drunk Kitchen" host Hannah Hart.
Ramble will provide members with resources to record their podcasts, sell advertising and plan live events. "Most podcast networks are focused on the traditional podcast listener," UTA agent Oren Rosenbaum told Bloomberg. "They haven't looked at attracting the younger, millennial and Gen Z audience to the medium."
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