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Aire Radio Networks to Syndicate ''Al Aire Con El Terrible''
RADIO ONLINE | Tuesday, August 14, 2018 |
Spanish-language Aire Radio Networks, a unit of Spanish Broadcasting System, launches into syndication the morning program entitled, "Al Aire Con El Terrible. The program, hosted by Latin radio personality Alberto "El Terrible" Cortez, includes a variety of segments that connect with Hispanic consumers such as community highlights, international news and celebrity gossip. The show can be heard on SBS-owned stations such as KLAX (97.9FM La Raza)/Los Angeles, KRZZ (93.3FM La Raza)/San Francisco and WLEY (La Ley 107.9 FM)/Chicago.
"Amplifying our portfolio with compelling and engaging programming that are relatable to the lifestyle and interests of all U.S. Hispanic consumers is the core of our business," said EVP/National and Network Elisa Torres. "Al Aire Con El Terrible" has been a success in major Hispanic markets with dense Mexican populations. We're excited to broaden the reach of the immersive content of the show to other communities that share the same interests."
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