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WWO Collaborates with AP News Network for Ad Sales Rep
RADIO ONLINE | Thursday, September 20, 2018 |
Westwood One has formed a collaboration with The Associated Press (AP) and its shortform news network for ad sales representation of their bartered breaking news wire service, photos, video, web content, sports scores, datasets and audio bites, among others. AP, which already has a presence on scores of stations across the country, offers audio news services for broadcast, podcast or live stream. AP is expanding its barter services in 2019, including its Presidential Campaign Kit.
"AP is very pleased to have our diverse content set and affiliate list represented by Westwood One in the advertising marketplace. Westwood One has a rich history of providing consumers relevant news talk, entertainment and sports programming." said The Associated Press VP/Local Media Michael Fabiano.
Westwood One COO Charles Steinhauer added, "Westwood One has had a long relationship with the AP, and with our entry into the short duration ad market they were a natural partner."
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