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iHM/West Michigan Ups WBCT PD Taft to SVP/Programming
RADIO ONLINE | Thursday, September 20, 2018 |
iHeartMedia/West Michigan elevates Country WBCT-FM (B-93.7)/Grand Rapids PD Dave Taft to Senior VP/Programming duties for the company's West Michigan region, including Grand Rapids and Muskegon. He'll continue as WBCT's PD, a role he's handled since September, 2009, after serving as Assistant PD/MD, then interim PD of WBCT. He previously handled Operations Manager duties for then Clear Channel's co-owned cluster in Muskegon, and PD responsibilities at the former WSHZ-FM (Star 108).
Concurrently, Sports WMAX-FM (96.1 ESPN)/Grand Rapids Assistant PD and afternoon co-host Jim Costa is upped to Program Director. He replaces News/Talk WOOD-AM & FM and News/Talk WTKG-AM PD Phil Tower.
"Dave is an incredible programmer," said Regional Senior VP/Programming Tony Travatto. "He's got the perfect blend of expertise to grow our listeners and clients, and we know he will continue to dominate the media market in West Michigan with our team."
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