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Westwood One, Ben Shapiro to Launch Syndicated Live Show
RADIO ONLINE | Monday, September 24, 2018 |
Westwood On and Ben Shapiro are launching a new syndicated two-hour live radio show. The first live episode will air in January, 2019. Earlier this year Westwood One helped pioneer bringing a podcast to broadcast in the commercial segment when "The Ben Shapiro Show" podcast became a dedicated radio show in 60 markets, debuting on WABC-AM/New York along with stations in Los Angeles, Chicago and Washington DC. WWO and Ben Shapiro are adding the two-hour live show in addition to the one-hour podcast broadcast, airing from 4-6pm ET.
"I grew up on talk radio and cut my teeth there," said Shapiro. "There's no medium that allows the exchange of ideas and the explanation of detailed narratives better than talk radio, and I can't wait to bring two more live hours to listeners across the country. And we're going to bring the values of podcasts - islands of advertising surrounded by oceans of content - to talk radio, too, merging the best of both worlds. Westwood One is a tremendously innovative partner, and I can't wait to get started."
"Ben Shapiro is a luminary for young conservatives, and a stunningly exciting discovery for political talk radio fans," said Suzanne Grimes, Executive Vice President, Marketing for Cumulus Media and President, Westwood One. "Since debuting his podcast on the radio, listenership is up dramatically on his podcast and in his radio broadcast markets, in the latest testament to the power of Ben's narrative. Expanding Ben's reach with a two-hour live radio show is another milestone in our dynamic partnership."
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