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SoCast Presents Monthly Webinar Series for Radio on Digital
RADIO ONLINE | Tuesday, January 22, 2019 |
SoCast, a provider of digital audience solutions for radio, has launched a monthly series of free webinars to help radio outlets to take full advantage of opportunities in the digital space. The first webinar in the series takes place on Wednesday, January 23, at 2pm ET/11am PT. Free registration is available to everyone in radio by clicking here.
"The reason we're doing this series is because we love Radio and we know how Radio can win with digital," said SoCast CEO Elliott Hurst. "The advertising pie is growing by double-digits annually, and the growth is all in digital. Radio is poised to take its piece but needs help figuring out how to make digital growth easy and profitable. We made the webinar series free so that we can share that knowledge with as many radio folks as possible."
Throughout the free series, SoCast webinars will tackle a wide range of topics, including:
- How radio sellers can become local digital advertising experts
- How to generate revenue from external sites and social media
- How to create engaging content for digital;
- How to program your digital day - complementing on-air content with digital
- How to identify and gather ‘meaningful' audience data and use it effectively
Eric Eisen, Director of Sales and Marketing for SoCast who will present the webinars, commented, "Our first webinar for 2019 will take a 40,000-foot view of the digital landscape and focus on what radio stations need to know about digital in 2019. By embracing digital, radio can continue to be the leading powerhouse local medium."
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