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Westwood One Adds Nielsen's National Media Impact
RADIO ONLINE | Monday, March 18, 2019 |
Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion. This cross-platform media planning and optimization solution helps clients understand total campaign reach, frequency and duplication using advanced audience segments.
"With Nielsen Media Impact, we can show our advertising partners the effect on overall campaign reach and frequency when money is moved between media," said Suzanne Grimes, EVP, Marketing, CUMULUS MEDIA and President, Westwood One. "Advertisers will be able to access this tool through the groundbreaking Westwood One ROI Guarantee audio insights platform. It's a new dimension in making media investments work smarter for marketers using radio, podcasting and streaming to drive ROI. We welcome the opportunity to demonstrate the power of adding audio to a media plan, giving agencies and brands the information they need to understand the true value of our medium in driving sales."
"We are pleased to welcome Westwood One as a subscriber for Nielsen National Media Impact," said Brad Kelly, Managing Director, Nielsen Audio. "With NMI we now have a much clearer understanding of how radio and TV complement, supplement and amplify one another. Westwood One is well positioned to make the most of this extraordinary new tool and shine a bright spotlight on how AM/FM radio can deliver more consumers that advertisers seek."
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