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Report: 111.8M in U.S. Will Use a Voice Assistant in 2019
RADIO ONLINE | Monday, August 19, 2019 |
The use of voice-control technology has become mainstream and is growing worldwide. In 2019, a report from eMarketer, entitled "U.S. Voice Assistant Users 2019," estimates that 111.8 million people in the U.S. will use a voice assistant at least monthly, up 9.5% from last year. This is equivalent to 39.4% of Internet users and 33.8% of the total population. As such, the firm has adjusted its forecasts for voice assistant users upward to reflect increases in expected use among all age groups. These revisions also reflect changes in the number of Internet and smartphone users.
Smartphones and smart speakers are the devices of choice for most voice assistant users, but the software is also finding its way into a host of everyday devices, including cars, wearables, appliances and other connected gadgets.
Millennials are the heaviest users, but voice assistant use is growing among all age groups, including children, teens and seniors. The majority of voice assistant users ask their devices basic questions, search, request information and/or listen to music. People with disabilities and those who can't use text-based interfaces are also benefiting from voice-control functionality.
Additionally, this year alone, nearly 112 million people, or one-third of the U.S. population, will use a voice assistant at least monthly on any device.
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