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NAB Launches ''Broadcast Essentials'' Education Program


NAB
NAB

The National Association of Broadcasters (NAB) is introducing "Broadcast Essentials," a new online educational program for radio and television stations designed to help new station employees in small and medium markets navigate the industry with the knowledge, tools and resources needed to succeed. The first edition, "Radio Employee Onboarding Suite," is available now and complements employee initiation programs with crucial information for new radio station hires, including:

  • A primer on radio station licenses and content delivery methods
  • A typical radio station's organizational chart
  • Information on content and revenue streams
  • An introduction to how commercials are created, scheduled and aired
  • Details on radio's role in the local community and economy

"Navigating the broadcast business can be intimidating for first-time employees, with so many different industry terms, regulations and workflows," said NAB Executive VP/Industry Affairs Steve Newberry. "We are pleased to offer NAB members this complimentary new resource designed to equip new employees with information they need to succeed in their new roles."

Additional "Broadcast Essentials" educational programs are scheduled for release in the coming months and address a range of topics pertaining to radio and TV station operations. "Broadcast Essentials" is free for NAB members. Non-members can also purchase the series company-wide or per station/cluster.

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