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Counterpoint Software and vCreative Join Forces


Counterpoint Software
Counterpoint Software

vCreative's parent company Banyan Software has acquired Counterpoint Software, a media technology platform for audio networks. Counterpoint provides end-to-end revenue, inventory and affiliate management solution for radio, sports, satellite, digital and podcast networks. It's currently used by more than 1,700 media entities and 10,000 radio stations.

"We are pleased that Counterpoint has joined vCreative in our growing media technology portfolio. Our intent is to provide infrastructure, investment and leadership that allows for expansion," said Banyan Software CEO David Berkal.

vCreative CEO Jinny Laderer added, "Counterpoint is essential technology for many of our customers and partners. By joining as sister companies, we can execute a complete integration strategy and create a holistic environment."

vCreative and Counterpoint will operate independently, collaborating on strategies and solutions to improve media industry workflow. Counterpoint's Executive VP and General Manager, Mike Rooney will lead the company, reporting to vCreative's President/COO Susie Hedrick. Anna Dow will serve as Executive VP, Customer Support and Services. Founders Jim Foley and Dick Levine will continue in advisory roles for the company.

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