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We Mail America.com Partners with Independent Broadcasters


Independent Broadcasters Association
Independent Broadcasters Association

Media Executive Gary Pizzati has joined forces with the Independent Broadcasters Association (IBA) to bring the We Mail America.com business model to independently owned radio markets of all sizes. IBA says that We Mail America.com is reinventing the traditional direct mail model by coupling it with a full suite of digital advertising services that works in conjunction with each radio ad campaign and mail deployment.

At a time when radio operators are looking for additional revenue streams to complement their spot business, this partnership with We Mail America.com can bring independent owners a way to tap in to the share of direct mail revenue spent in their markets. We Mail America.com will offer IBA station members the ability to sell their suite of solo direct mail pieces in the form of postcards, tri-folds, plastic cards and custom mailings.

On the digital side, the service's owned and operated digital provider helps businesses with DTC (direct-to-consumer) initiatives through developed, proprietary IP and contextual intelligence targeting, premium ad formats, private marketplaces and database attribution models. As part of this strategy, We Mail America.com delivers a texting communication platform allowing clients to capture data and reach new audiences.

"WeMailAmerica.com is uniquely positioned to help push the combination of direct mail and audio forward," said We Mail America.com Chairman/CEO Gary Pizzati. "I've experienced first-hand the success a local ad campaign has when radio, digital and direct mail are used to build a brand. It's an impactful strategy that brings the independent broadcast owners a lucrative opportunity to offer solo direct mail to each of their customers."

Adams Media CEO and IBA President Ron Stone commented, "Independent radio has never had so many competitors, and direct mail is certainly one of them. We Mail America.com brings a no-nonsense approach to direct mail and provides radio operators a new tool for their clients. The model that Gary has created enables independent stations to add a new source of revenue to their cluster that does not just move money from one pocket to the other. Selling against the direct mail companies with minimal out of pocket cost, and all the support of We Mail America.com, will give the stations that embrace this a competitive advantage in their markets."

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