Signal Hill Insights Findings Shared in RAB Presentation

RADIO ONLINE | Tuesday, July 27, 2021

RAB Business Accelerated

As part of RAB's Business Accelerated initiative, Signal Hill Insights joins RAB for the live presentation "All Audio is Not Alike: What Each Type Brings to Listeners and Advertisers." In late June, Signal Hill Insights released the study "Radio on the Move 2021 Update," conducted using Canadian listeners.

Signal Hill Insights President and founder Jeff Vidler, will share the complete findings of the study, including the following insights:

• Not all audio is created equal.

• Listeners turn on the radio while on the go and in the car to receive information and feel more connected. Whereas music streaming services and podcasts are used by listeners for entertainment and to relax while at home.

• Eighty-six percent of online music streaming service users say they listen to AM/FM radio on "a typical weekday."

• Nearly one-in-five Canadians stream AM/FM radio in 2021 compared to 14% pre-COVID.

During the session, Vidler will also cover the implications for advertisers throughout North America who are looking to take advantage of audio's growing opportunities. This presentation takes place at noon CT on Wednesday, August 25. Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.