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The Spoken Word Audio Report to Debut November 11
RADIO ONLINE | Tuesday, November 2, 2021 |
Americans' share of listening to spoken word audio is consistently growing. For its third year, The Spoken Word Audio Report from NPR and Edison Research documents how news, podcasts, audiobooks and talk radio's share of audio listening is at an all-time high as young and diverse listeners are consuming spoken word content at higher rates than ever recorded. This year, NPR and Edison Research explore the listening preferences and motivations among spoken word audio consumers.
NPR VP/Sponsorship Marketing Join Lamar Johnson and Edison Research VP Megan Lazovick will present for a live webinar of the findings from the third annual Spoken Word Audio Reporton Thursday, November 11th at 2pm ET.
Information presented during the webinar includes:
- How much Spoken Word's share of audio has grown in the last year
- Which demographic groups are driving the increase in listening and how their listening compares to other listeners
- How listeners are discovering spoken word audio content
- How much of the increase in spoken word audio listening can be credited to the popularity of podcasts
- Excerpts from in-depth interviews with young and diverse listeners highlighting the type of content that resonates with them most
To register for The Spoken Word Audio Report 2021 webinar, click here.
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