Home Login RADIO ONLINE RSS Facebook
Advertisement

2022 AM/FM Radio Revs Projected to Rise 6-8 Percent


Westwood One
Westwood One

As the end of 2021 nears, the Cumulus Media Westwood One Audio Active Group assessed leading revenue forecasts and key trends to watch for in the coming year. This week's blog outlines the key findings and major audio trends predicted for 2022. Among the key takeaways, AM/FM radio revenue growth is projected to rise 6 to 8 percent, while podcasts will grow 31 percent.

Other findings included:

  • Of the big ten categories that represent 60% of local revenues, there are five to watch: auto, TV/cable, healthcare, home improvement, and communications/cellular. Travel and entertainment should also surge.

  • Network: Look for continued growth in pharmaceutical, financial, business-to-business brands, recruitment, consumer packaged goods, restaurants, insurance, and auto.

  • A return to work and labor force participation will determine future AM/FM radio audience growth.

  • Ad-supported audio: AM/FM radio remains dominant, AM/FM radio streaming passes Pandora and Spotify, podcasts continue to explode and Pandora collapses.

Advertisement

Latest Radio Stories

LABF Announces New Board Members, Goodman Co-Chair
Jack Goodman
Jack Goodman
The Library of American Broadcasting Foundation (LABF) has announced that Streamline Publishing President Deborah Parenti and BMI Vice President of Licensing and Industry Relations Dan Spears were elected to the LABF Board of Directors during a More

WRXS (Pure Oldies 106.9)/Milwaukee Becomes WRXS-mas
WRXS-mas
WRXS-mas
WRXS-FM (Pure Oldies 106.9)/Milwaukee has become the source of traditional, authentic Holiday music in the Brew City during WRXS-mas. Listeners will hear the songs and Christmas carols from their childhood, with classics by Bing Crosby, Elvis More

Edison Research to Present The Infinite Dial 2021 UK
Edison Research
Edison Research
The Infinite Dial 2021 UK from Edison Research will debut in a webinar on Thursday, December 2 at 2pm GMT. The Infinite Dial is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998, and The Infinite More
Advertisement

KKBE Becomes Santa 93.7 Roswell's All Christmas Station
Santa 93.7
Santa 93.7
Noalmark Broadcasting flips Alternative Rock KKBE AM & FM (The Crash)/Roswell, NM to an all Christmas and Holiday music format as "Santa 93.7." The format switch took place at midnight on Thanksgiving Day, November 25 as a new station playing More

AccuRadio to Launch 100 Holiday Stations By Christmas
AccuRadio
AccuRadio
AccuRadio will offer listeners 100 channels of holiday season music, launching dozens and dozens of channels of Christmas and holiday-themed music, spanning practically every imaginable genre, theme and mood -- from Christmas standards, Country, R&B More

PodcastOne to Launch ''Melissa Gorga On Display''
PodcastOne
PodcastOne
PodcastOne will launch "Melissa Gorga On Display," a new pop culture podcast hosted by the reality star and influencer. "On Display" is set to debut December 2, with an episode featuring Gorga's husband and fan favorite Joe Gorga. Gorga, who has More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement