Eastlan Ratings Opens 2022 with Five New Markets
| RADIO ONLINE | Wednesday, January 5, 2022 |
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 Eastlan Ratings |
Eastlan Ratings has announced that it is adding five new markets to its lineup. They include Anchorage AK, Joplin-Pittsburg MO-KS, Parkersburg-Marietta WV-OH, Tri-Cities (Richland-Pasco-Kennewick) WA and Tullahoma-Shelbyville TN. Several other new Eastlan markets are set to be announced later this month.
"Being the only radio ratings vendor providing a complete and unbiased picture of market, with all stations included, has caused a significant shift," said Eastlan President/CEO Mike Gould. "With most agencies now automatically receiving Eastlan data monthly, the industry is becoming increasingly reliant on Eastlan's data to get a complete understanding of what is happening in a given market. Eastlan is now the only way most agencies, local or national, can be assured of seeing the performance of all stations and thereby maximizing their radio investments."
Looking to the future, Gould goes on to suggest, "transparency is vital for radio to continue to have a seat at the table with many brands. Confusing buyers by redacting the performance of certain stations is certainly not making it any easier to confidently buy our medium. We are grateful the radio industry is increasingly turning to Eastlan to help correct this damaging issue."
