Podtrac Launches New Podcast Sales Network Ranking

RADIO ONLINE | Wednesday, October 19, 2022 | 11:17am CT

Podtrac

Podtrac launches new a Podcast Sales Network Ranking showcasing the reach and delivery of podcast networks that provide advertising options to the industry across all of the shows they represent. This new service provides advertisers with free monthly access to Podtrac reach and delivery information for top sales networks. The networks on the new ranking represent more than 38,000 podcasts and 500 million monthly downloads.

Topping the list is Wondery's sales network with a U.S. monthly audience of 25 million which includes podcasts they represent on their Art19 platform. Other networks on the ranking include podcast ad and publishing platforms Acast and Libsyn AdvertiseCast, both newly measured by Podtrac, plus PodcastOne.

As with Podtrac's industry-first Podcast Publisher Ranking which debuted in May 2016, more sales networks are expected to join Podtrac's newest ranking over time.

"For half a decade, Podtrac has been the industry standard for measurement at both the show and network levels in podcasting. Now that same level of transparency is available for podcast ad sales, creating unmatched insights for media buyers and demonstrating how powerful Acast's sales offering is within the growing U.S. market," said Acast U.S. Director of Sales and Brand Partnerships Christiana Brenton.

"Being ranked among the Top Podcast Sales Networks by Podtrac is a testament to the AdvertiseCast model of serving independent creators while helping advertisers connect with these highly-engaged audiences," added Libsyn's AdvertiseCast Chief Revenue Officer Dave Hanley. "Podtrac's analysis of our growing network reach and delivery underscores our commitment to transparency and empowering brands to explore the powerful advertising opportunities with independent podcasters."