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Jacobs Media's Techsurvey 2023 Launches in January


Jacobs Media
Jacobs Media

Jacobs Media has announced that registration is open for commercial radio stations in the U.S. and Canada to participate in Techsurvey 2023. Earlier this year, the 2022 survey was fielded in January and February with 474 participating radio stations across North America. Fourteen different formats were represented among a diverse group of broadcasting companies, yielding nearly 31,000 respondents to radio's largest web survey devoted to media and technology.

Techsurvey 2022 featured new questions that shed more light on how core radio listeners are availing themselves of content on digitally delivered platforms. It helped the industry understand the rapidity of the change, but also broadcast radio's promotable assets.

Techsurvey 2023 will build on the data, with a unique opportunity to assess the media climate in post-pandemic North America, including work from home and time spent accessing media while driving. The advent of the 4-day workweek and WFH are changing radio listening routines.

The new study is the 19th in an annual series that began in 2005. The original design was to chart the impact of changing media and technology on broadcast radio. Smartphone, social media, satellite radio, streaming and smart speakers have been included in these studies going back to the beginning. This year marks the first question series on the metaverse, a hot topic in technology circles. The pandemic on everything - radio listening, acquisition of gadgets like smart speakers, and overall changes in lifestyle, locations and habits.

Jacobs Media President Fred Jacobs noted, "Techsurvey 2023 is a much-anticipated study that tracks broadcast radio's ability to adapt and transform in a fast-moving media landscape. We have grown this survey's reach by adding more participating stations. We're hoping to continue the progress with Techsurvey 2023 and its revelations about the impact of change."

This new study will field beginning in early January. Stations have until Thursday, December 22nd to sign up here.

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