RAB to Moderate CMO Discussion with CMO Syndicate

RADIO ONLINE | Tuesday, March 14, 2023

Radio Advertising Bureau

RAB will moderate a discussion with CMO Syndicate's founding partners and associates focused on "A Day in the Life of a CMO." The presentation takes place at noon CT on Wednesday, March 29. The CMO Syndicate is a group of diversified Chief Marketing Officers (CMOs) that partners with brands and businesses to help them thrive from a holistic viewpoint and is a brain trust of diverse knowledge and expertise.

Speakers include:

• CMO Syndicate founding partner and chief marketing officer, Lisa Bratkovich currently serves as the chief executive officer and principal of direct upside group, LLC and who previously held the chief marketing officer title at ChromaDex and senior vice president of marketing for Guthy/Renker.

• CMO Syndicate founding partner and chief marketing officer, Lina Calia founder and president of Accountable Media. She previously held the vice president of paid media position at Norton LifeLock, senior vice president of strategic planning, media and analytics for Y&R brands and executive director of marketing for Go.com.

• CMO Syndicate associate and chief marketing officer, David Minifie is founder and principal of MinifiesTake, LLC. He previously held both the chief marketing officer and chief experience officer titles at Centene Corporation and spent over 12 years as associate marketing director with the Procter & Gamble company.

This conversation will delve into topics including:

• Core responsibilities of a CMO
• Expectations for the role
• Challenges CMOs face
• Where media decisions fit within the overall process

Attendees will hear first-hand from experienced chief marketers as to what they do, why they do it and how they do, their thoughts on radio and advice as to how to gain a chief marketer's attention.

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.