The Latino Podcast Listener Report Set for Release
| RADIO ONLINE | Thursday, September 14, 2023 |
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 The Latino Podcast Listener Report 2023 |
The fourth annual Latino Podcast Listener Report will debut in a webinar on Thursday, October 5 at 2pm ET. This year's study will focus on podcast monetization and advertising potential through the lens of the Latinx consumer. The study from Edison Research was commissioned by LWC Studios, Latina to Latina, Libsyn, Latino Media Network, and SXM Media, and will be presented by Edison Research Senior Director of Research Gabriel Soto, Libsyn Director of Community & Content Elsie Escobar, who is also co-founder of She Podcasts and SXM Media Senior Sales Marketing Manager Briana Mendez.
Soto, Escobar, and Mendez will also share updates on baseline statistics from prior years and will present video interviews of U.S. Latino podcast listeners discussing how they've interacted with podcasts, what products or services they purchased after hearing about it on a show, and how they feel about advertisements on podcasts.
A webinar recording will be available at the presentation's conclusion, and English and Spanish versions will be available for download.
A virtual networking event, Monetizing Latine Podcasts: Pre-Report Networking, will be held by Libsyn and BIPOC Podcast Creators on Thursday, September 21 at 7pm ET. The event will include a preview of the fourth Latino Podcast Listener Report and meaningful discussions on monetizing podcasts with Latino audiences.
