Tackling Measurement in Broadcast Media with AI

RADIO ONLINE | Tuesday, April 2, 2024

Veritone

A forthcoming webinar hosted by Veritone, in collaboration with The Center for Sales Strategy, promises to shed light on the role of Artificial Intelligence (AI) in revolutionizing broadcast media's approach to campaign performance assessment and revenue generation. In the evolving landscape of media, the challenge of accurately measuring the success of advertising campaigns in broadcast media -- such as radio -- has been a persistent hurdle.

This has particularly been the case when comparing the ease with which digital advertising platforms offer performance analytics. Veritone, known for its development of human-centered AI technologies, alongside The Center for Sales Strategy -- a consultancy specializing in enhancing sales performance -- are poised to address this issue head-on through a webinar entitled, "An Exclusive Debrief: Using AI to Solve Broadcast Media's Measurement Issue."

The webinar is set to feature engaging dialogues led by Paul Cramer and Stephanie Callihan, distinguished professionals within the advertising realm, who will delve into the contemporary challenges broadcast media face, particularly concerning the measurement of advertising campaign effectiveness. The discussion aims to highlight the resurgence of broadcast advertising's influence, propelled by advanced AI tools capable of meticulously analyzing brand exposure and audience engagement across radio and TV broadcasts.

Interested individuals are encouraged to register for the webinar to explore the transformative impact of AI on broadcast media's advertising landscape. The event is scheduled for Thursday, April 11 at 2pm ET. Register here.