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iHM, UOW Athletics Extend Broadcast Agreement in Madison


University of Wisconsin
University of Wisconsin

University of Wisconsin Athletics and multimedia rightsholder Badger Sports Properties ink an extension of its broadcast agreement with iHeartMedia's Madison and Milwaukee markets. WIBA-AM (NewsTalk 1310) and WIBA-FM/Madison, WI, will continue to serve as the Badgers' flagship radio stations through the 2023-2024 athletic season. The extended five-year agreement officially kicks off with the 2019 football season, marking the 25th season for the iHM duo to serve as UW Athletics' flagship radio partner in Madison.

Game coverage on both stations in Madison will include all football and men's basketball broadcasts. In addition, NewsTalk 1310 will continue to carry all men's hockey games. All women's basketball, volleyball and hockey game broadcasts will be heard on WSTO (The Big 1070) in Madison.

"iHeartMedia Madison continues to elevate the listening experience for our fans and we couldn't be more pleased to recognize them as our radio partner for now more than 25 years," said UW Athletics Associate Athletic Director Justin Doherty. "We appreciate their ongoing dedication to the Badgers and look forward to the start of our new term this fall."

"We have enjoyed a tremendous partnership with the Badgers and are thrilled to continue it for the next five years," added iHeartMedia Division President Jeff Tyler. "Badger sports are part of the fiber of our radio brands in Madison as the flagship as well as Milwaukee and Eau Claire. We are honored to be the home and voice for the outstanding student athletes, coaches and fans."

Wisconsin Badger sports programming is carried on more than 70 radio stations across the state. The affiliates and all broadcast aspects are overseen and managed by University of Wisconsin Athletics' multimedia rightsholder and local Learfield IMG College team, Badger Sports Properties.

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