CMGA Signs with Veritone for AI-Driven Advertising Analytics
|RADIO ONLINE | Thursday, July 11, 2019|
Veritone has announced that Cox Media Group (CMG) will utilize the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join other broadcasters and stations in deploying Veritone's apps to streamline content curation and demonstrate ROI for advertisers.
"Veritone's industry-leading AI platform will help CMG offer better, more effective marketing solutions to our customers by providing data and insight that has previously not existed in the broadcast space," says CMG Radio VP/Audience and Content Tim Clarke. "Furthermore, our content teams are excited to leverage the tool to automate tedious processes and assist with content tracking, discovery, and archiving."
Veritone notes that its platform combination of features and apps allows CMG Radio to demonstrate success, enabling it to better compete for share of ad spend and retain existing spend. AI will also allow CMG Radio to automate workflows such as campaign recapping, quantifying earned media, tracking native and influencer campaigns, and selecting on-air content to be distributed online -- all processes that were previously 100% manual.
"As advertising has become more data-driven, it has become ROI-driven. That means advertisers expect to see concrete evidence that it's working. Now Cox Media Group sales reps can supply that evidence quickly, accurately, and with far less effort than it used to take, thanks to the AI ecosystem behind Veritone Essentials and its easy-to-use application interface design," said Veritone President Ryan Steelberg. "Station groups throughout the country are turning to Veritone to be more competitive and automate and super-charge internal workflows that have been resource-intensive."