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QUU Unveils Ad Sync Technology for HD Radio
RADIO ONLINE | Thursday, September 19, 2019 |
Quu (pronounced "Q"), has unveiled "ad sync" technology that allows broadcasters to pair client logos and custom text with their over-the-air advertisements on HD Radio receivers. HD Radio, a wholly owned subsidiary of Xperi Corporation, is the only digital radio broadcast system in North America approved to transmit audio and data using a digital signal.
The ad sync technology will be visible on HD Radio receivers that are enabled with the Artist Experience feature, allowing local stations to enhance their over-the-air advertisements with client logos and text to enabled receivers in vehicles within their markets. This patented technology provides an opportunity for broadcasters to generate additional revenue today with technology that is already currently available in the marketplace.
"We are thrilled to partner with HD Radio to offer this compelling ad sync capability to our broadcast network," said Quu President and Chief Executive Officer Joe Harb. "Our broadcast partners now have the opportunity to expand their advertising reach within vehicle with both logos and text, meaningfully adding to the connected vehicle experience."
"By enabling extraordinary in-vehicle experiences with rich digital radio solutions, HD Radio continues to evolve and bring more value to our partners, said Joe D'Angelo, Senior Vice President of Xperi's broadcast business. "We are pleased to partner with Quu to enable connected vehicle access to content that not only provides an enhanced in-vehicle radio experience, but also allows broadcasters to engage listeners through valuable additional advertising touch points."
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