Vibenomics Selects Katz Digital for Audio Out-Of-Home Advertising
|RADIO ONLINE | Tuesday, December 3, 2019|
Vibenomics , provider of streaming audio experience solutions and the industry's first audio out-of-home (OOH) programmatic advertising marketplace, has selected Katz Digital to represent its premium inventory with national brands and agencies. The Vibenomics Audio Out-of-Home Advertising Marketplace enables brands to reach a national audience of more than 150 million unique consumers or target any combination of over 4000 points of interest.
"Katz has the experience, relationships, national footprint, and reputation to help Vibenomics' Audio Out-Of-Home Advertising Marketplace attract even more national and local advertising," says Paul Brenner, Chief Strategy Officer at Vibenomics. "Background audio is proven to influence how much time is spent in a store, what to buy, how much to spend and can trigger impulse buyers to make additional purchases. Our cloud-based streaming audio experience solution - licensed by multi-site organizations such as retailers, restaurants, public spaces, amusement parks, and attractions - enables brands to reach their target audiences directly at the point-of-sale when they cannot be reached by other media. That is the value prop that we have tapped Katz Digital to evangelize."
Recently, Vibenomics partnered with Triton Digital, a global technology and services provider to the digital audio and podcast industry, for its sophisticated programmatic audio advertising technology to expose and enhance available inventory to programmatic buyers. Leveraging the newly launched partnership between Vibenomics and Triton Digital's Yield-Op Supply Side Platform (SSP), Katz Digital will have private access to Vibenomics' audio OOH ad inventory within its own programmatic digital audio marketplace, which integrates with top demand-side platforms (DSP).
"Partnering with Vibenomics helps Katz deliver on its mission to provide advertisers with audio anywhere solutions," says Scott Porretti, Executive Vice President of Katz Digital. "With this new form of audio supply, Katz Digital will be able to offer local and national advertisers the opportunity to connect with target audiences through Vibenomics' more than 4000 points of interest at that critical moment when they are just footsteps away from making a purchase."