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New Weekly Podcast Data Amid the COVID-19 Crisis


New data from Podtrac indicates weekly podcast downloads and audiences trend downward post March 9th while overall growth in downloads and audiences is still positive year-to-date. As many people have questions about what's happening in the podcast space as the COVID-19 crisis unfolds, Podtrac took a look at their data to identify trends.

Year-To-Date U.S. Weekly Podcast Download and Audience Growth

Download growth since the first week of January is 31% and audience growth is 14% through the week ending March 22.

Week-Over-Week U.S. Podcast Download and Audience Growth

U.S. podcast downloads decreased 1% during the week ending March 15, 2020 and 2% the week ending March 22 across all Podtrac measured podcasts. U.S. weekly podcast audiences decreased 2% the week ending March 15 and 8% the week ending March 22.

Year-To-Date U.S. Weekly Podcast Download Growth for Top Categories

Across Podtrac measured shows, download growth year-to-date (through March 22) for top podcast categories is: 74% for News, 34% for Comedy, 21% for Sports, 12% for Society & Culture, and -8% for True Crime.

Week-Over-Week U.S. Podcast Download Growth by Category

For Podtrac measured shows, download growth week-over-week for the week ending March 22 compared to the week ending March 15 for top podcast categories is: -1% for News, -5% for Comedy, -5% for Sports, -2% for Society & Culture, and -10% for True Crime.

Year-To-Date U.S. Weekly Podcast Audience Growth for Top Categories

Weekly category audience year-to-date for top podcast categories is: 36% for News, 14% for Comedy, 7% for Sports, 5% for Society & Culture, and -6% for True Crime through the week ending March 22.

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