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The Mobile Opportunity for Radio in Challenging Times


jacapps
jacapps

In partnership with Jacobs Media, jacapps is bringing their largest free radio webinar to the public on Tuesday, June 16 at 2pm ET. The firm will dig deep into information from Techsurvey 2020, as well as their recent studies on how COVID-19 is affecting media habits. Jacobs Media President Fred Jacobs will share many new findings related to mobile apps, in-car listening via Apple CarPlay and Android Auto, and smart speakers.

These findings will provide a road map for radio, their sales teams and their advertisers regarding the consumer habits that are ready to take off, as well as those that may require more time, preparation and education given the current climate.

Bob Kernen, COO of jacapps, commented, "With so many Americans working from home right now, the importance of digital audio platforms is higher than ever. And if there's any kind of surge in the virus this fall, stations need to be prepared with a a robust, outstanding mobile program have a significant opportunity in today's new world."

To register for the webinar, click here.

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