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United Stations Extends, Expands Partnership with SoCast


SoCast
SoCast

United Stations and SoCast have announced an extension and expansion of their partnership. The two firms have agreed to a multi-year renewal of their partnership efforts which already includes advertising sales representation for SoCast's barter inventory, affiliate marketing of SoCast's "Digital Playbook" and the provision of web content by United Stations for some of SoCast's clients.

Additionally, the companies are enhancing their relationship in a way that will help subscribing stations to maximize their local ad sales efforts through the incorporation of a newly-introduced digital ad sales platform.

"When we started this journey, most broadcasters were on the fence when it came to growing digital revenue," said SoCast Founder and CEO Elliott Hurst. "Now they not only want it, they want it now. That's what the Digital Playbook does, it gets you there faster."

The SoCast Ad Extension Platform enables sales managers and account executives in local radio markets to capitalize on their longstanding relationships with local advertisers and offer a 360 degree approach to local ad spending. SoCast provides the platform, the sales training and the consulting to turn local radio sales teams into local multi-media sales teams. The turn-key solution is underpinned by campaign and sales team management software, and a proposal tool connected to a Demand Side Platform (DSP).

United Stations Senior VP/Content & Affiliation Stefan Jones commented, "Our friends at SoCast mastered the content management side of the web for our broadcast partners with solutions for websites, apps, streaming, smart speakers and more. Now they've added the super-smart strategy of giving radio stations the power to become true hybrid players on the supply side of advertising, and we're thrilled to take their platform to the marketplace now and for years to come."

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